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Many people wonder what really makes our laundry detergent better and, most importantly, how can we put such a small scoop in the box and expect people to use just one scoop... or less, depending on the application. It comes down to this: There are no hidden ingredients but there is a special way in which the ingredients are mixed together to create a formula that dissolves completely, cleans your clothes to your expectation level and then rinses completely out of your clothes to leave no residue that can be irritating for many, many reasons. (Who wants to wear laundry soap?)
Another way to appreciate why we pack more punch in a small scoop is to understand what bulk density is and how it differs from brand to brand. Since Tide™ is the #1 clothes detergent brand in the USA, let's compare with them. Tide's bulk density is about 37 lbs per cubic foot. We are 74 lbs per cubic foot. We don't package air, we don't use filler ingredients and there is a whole raft of other stuff that Tide has in it that we don't... including a scoop that is 3 times the size of our scoop.